Born in the field of Haute Couture, Yves Saint-Laurent quickly became a key figure in perfumery. Her very first perfume was created in 1964, simply bearing her initial: Y. Originally, it was a feminine perfume, more exactly inspired by model Betty Catroux. Today, the Yves Saint-Laurent house has decided to reinterpret this iconic juice. She chose to make a new male version of it. Yves Saint-Laurent presents his new compendium of virility in homage to one of the greatest designers of our time. Focus on Yves Saint-Laurent’s new Y Men .
Y, incarnation of today’s man
If the Yves Saint-Laurent house has chosen to name its niche fragrance Y, it is of course in tribute to its creator Yves Saint-Laurent. Yes, but not only… In reality, this new juice also embodies a very specific clientele target: that of men belonging to generation Y. The brand’s strategy regarding this launch is very clear: aim for a target of urban man, contemporary and dynamic. Yves Saint-Laurent has chosen to make his new perfume a “symbol of youth”. With this fragrance, Stephan Bezy, Managing Director of Yves Saint-Laurent Beauté international, explains: “We have returned to the DNA of the young brand Yves Saint-Laurent which was created in the 1960s and which resonates with culture. of his time “. So, the advertising campaign accompanying the release of this niche fragrance will fully reflect this philosophy. Yves Saint-Laurent has chosen to highlight three unexpected muses: rapper Loyle Carner, sculptor David Alexander Flinn, and artificial intelligence researcher Alexandre Robicquet. It is a question here of making the apology for creativity and surpassing oneself. Yves Saint-Laurent thus offers his young clients three models to follow.
A still mysterious recipe
For now, the recipe for this niche fragrance remains a real mystery. If this new juice promises to be a new pillar of the brand, its recipe is still kept secret. We just know it could be a warm, intense fragrance. She should probably go for a combination of citrus, spice and woody flavors. Thus, Y will be a perfume with a strong temperament, both charismatic and daring, like Yves Saint-Laurent himself.
The modern and elegant bottle of Yves Saint-Laurent
Its bottle, on the other hand, has already been disclosed. Y will be delivered to us in a container that is both sober and refined but no less daring. With clean edges and clean lines, it will be in perfect harmony with the dynamism contained in its walls. Its bluish juice, meanwhile, is very modern and masculine. The transparency of its base opposes the black opacity of its stopper. A silver Y then decorates one of its sides while displaying the name of Yves Saint-Laurent screen-printed on its front face. The whole is only modernity and elegance.