The iconic Panthère de Cartier now takes the form of an Eau de Toilette
The Panther has always been a very strong symbol for the Cartier house. Thus, in 2014, the brand decided to decline this iconic fawn in a perfume. For several years now, the jeweler’s emblem has had a particularly feminine scent, which, moreover, continues to be metamorphosed in multiple versions. As a successor to La Panthère Extract from 2014, La Panthère Eau Légère from 2015, or La Panthère Edition Soir and La Panthère Noir Absolu from 2016, Cartier has this time chosen to focus on freshness. Perfectly suited to the spring season, La Panthère becomes an Eau de Toilette.
The Panthère, a strong symbol of the Cartier house
Historically, Panther is a key symbol of the house Cartier. Indeed, the brand sees in this animal an icon of femininity. The panther became the jeweler’s emblem in the middle of the Roaring Twenties. Since that time, Cartier has literally been won over by his feline, rebellious and powerful character. The Panthère de Cartier is the very embodiment of freedom and passion. Its perfume is therefore aimed at all women who feel free to love and fulfill themselves as they see fit. No matter what others think about it, they only let themselves be guided by their instincts and do not care about the dictates of our society. Similar to the charming carpet feline, La Panthère Eau de Toilette de Cartier has in it a sensual highness and a solar wake. Suddenly, this beast becomes one of the most attractive in the entire animal kingdom!
Cartier opts for a more transparent bottle for the eau de toilette
As if to convey to us its fascination with this animal, Cartier has chosen to deliver it to us in an exceptional bottle. The bottle of La Panthère Eau de Toilette is the work of unique know-how. Sculpted like a precious stone, its bottle lets us guess the geometric silhouette of a panther at its heart. It is more exactly the head of the animal, having for the occasion a particularly angular square jaw. Cartier’s container seems to carry with it all the dignity of a precious nectar. The formerly orange hue of La Panthère has however disappeared in favor of a more crystalline color which speaks volumes about its freshness and transparency.
The airy scent of La Panthère Eau de Toilette
From then on, it seems almost impossible to resist the urge to discover the flavor of this new juice. The Panthère Eau de Toilette has managed to keep the wild aspect of its elders while offering more airy and lighter nuances. It is as if Cartier had gradually learned to tame its animal and wild side. La Panthère Eau de Toilette first gives us a glimpse of its feline veil before delivering its delicate and skin-deep juice in a fresh and floral bouquet. The gardenia is the star of this composition. Its radiant sweetness is enriched with musk and sandalwood. The result is a balanced fragrance, both feminine and daring but transparent and light.