Guerlain launches its first sneakers: Le Coq Sportif La Petite Robe Noire sneakers
Born from a first draft in 2009, La Petite Robe Noire only experienced extensive international marketing in 2012. Nevertheless, its notoriety was immediately established and La Petite Robe Noire was not slow to place itself in the top of worldwide perfume sales. Today, it is one of the bestsellers of the Guerlain house. Clearly surfing this trend, the brand has therefore decided to make a brand new product. In collaboration with the Le Coq Sportif brand, Guerlain has just launched its very first La Petite Robe Noire Sneakers.
Arthur Ashe Le Coq Sportif Sneakers
La Petite Robe Noire Sneakers are the very first pair of sneakers in the world to be sold by Guerlain. However, as always, it seems that Guerlain is not skimping on the means to succeed in this first commercialization. This prestigious brand has chosen to collaborate with one of the biggest names in the sports world: Le Coq Sportif. Born in a hosiery workshop thanks to Émile Camuset, Le Coq Sportif has gradually become one of the greatest pillars of sport. Indeed, this legendary brand has been following the greatest sporting epics for more than 130 years. Le Coq Sportif is recognized worldwide for its unique know-how in sports clothing, footwear and accessories. By partnering with this brand, Guerlain offers us here a real guarantee of quality. What’s more, SneakersLa Petite Robe Noire pay homage to Arthur Ashe , one of Le Coq Sportif’s greatest models. An American professional tennis player, the latter won an impressive record between 1968 and 1980. Now deceased, Le Coq Sportif and Guerlain have decided to give a final nod to his extraordinary career.
The aesthetics of the La Petite Robe Noire sneakers
La Petite Robe Noire Sneakers will be available in all Guerlain stores from June 1, 2017. They will also be sold in the Courir chain of stores. Everything will be offered in sizes ranging from 36 to 41, for a price of 95 €. So what can you expect for that amount? The La Petite Robe Noire sneakers are particularly sophisticated. Covered with a braiding of white and black leather, they are designed with extreme attention to detail. They are based on a thick transparent and glittery sole. Thus, the Sneakers La Petite Robe Noire instinctively lead us into the world of luxury and femininity. The Coq Sportif logo is displayed on the tongue of the right foot while that of the left foot is covered with the icon of La Petite Robe Noire. Likewise, these illustrations are reproduced on the back of the shoes. The name of Le Coq Sportif is also engraved on the right side of this new pair of sneakers. Everything is delivered to us in a white and black cardboard box containing the names of the two brands. Finally, note that a small sample of La Petite Robe Noire will be delivered to you with this pair of shoes.