Lanvin’s A Girl In Capri fragrance advertisement: welcome to the Mediterranean!
Many perfumers are inspired by their journey to make essences. Thus, perfumes are often able to transport us to a distant place with a simple breath, and in just a few seconds. At Lanvin, more than ever, the focus is on the Mediterranean region of the globe. The name of this niche fragrance is also perfectly explicit on this subject. A Girl In Capri takes us to Italy! So how about doing a getaway to the island of Capri with us? Let’s go together to discover the new Lanvin advertisement!
A Girl In Capri, a summery and enchanting fragrance
The fragrance of Lanvin, A Girl In Capri , wonderfully evokes the sweetness of this typical Mediterranean island. It is like a sip of sunshine and clearly pays homage to bergamot, a fruit widely cultivated on the island of Capri. Here, its freshness is associated with that of lemon, while being warmed with pink berries. The femininity of this perfume is sublimated by white flowers. Marine notes recall the spray of the sea which floats on the horizon. Finally, A Girl In Capri ends with a woody and amber touch. The result is a radiant fragrance of happiness and sunshine, synonymous with La Dolce Vita.
Barbora Podzimkova, the new face of Lanvin
To embody the image of this perfume, the Lanvin house has set its sights on Barbora Podzimkova. If the young woman is world famous today, nothing had destined her for such a fate. She who mostly likes to wear jeans, T-shirts and sneakers, did not dream when she was little of walking the biggest designer catwalks. However, fate decided otherwise. When she was only 15, she was spotted in a park near Prague. Immediately, Barbora Podzimkova was propelled on the front of the stage and her athletic stature as well as her topaz eyes did not take long to seduce the professionals of this sector. In 2014, Barbora Podzimkova was even consecrated winner of the famous Elite Model competition, which opened many doors for her, starting with that of Lanvin.
The light and touristy advertising of the perfume A Girl In Capri
In the advertisement for the perfume A Girl In Capri, Barbora Podzimkova is featured on the island of Capri. The brand’s television campaign begins with a panorama of the island. Moreover, the Mediterranean landscapes are numerous to flood our screen in this clip of barely 30 seconds. The Lanvin spot makes us travel and immediately gives us a sunny and soothing well-being. Barbora Podzimkova seems ready to take advantage of this heavenly place to relax and have a good time. Strolling through the alleys of Capri, it also highlights bergamot, icon of this enchanting place but also star of Lanvin’s perfume.