Guerlain and its perfume all in insolence

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Insolence perfume ad with Hilary Swank
Insolence perfume ad with Hilary Swank

Since its release in 2006, Insolence by Guerlain has never ceased to be talked about, and for good reason: it is a unique olfactory experience.

With him, nothing is whispered and his fragrance intoxicates us and plunges us into his heart from the first moments. Its floral notes, its femininity, its luxury, or even its voluptuousness are heightened. It is like a magic potion that would plunge us into the heart of a wonderfully daring world filled with violets. The fans of the brand can not hide their astonishment. Insolence is so supercharged that it surprises even discerning perfume consumers.

Guerlain and all the Insolence of its violet

Insolence is a unique fragrance that features iris and violet in a floral and fruity blend. The iris, one of the most expensive ingredients in the perfume palette, also gives a very prestigious appearance to this perfume. Indeed, this ingredient is only used in luxury perfumery. The violet, for its part, gives freshness to this very original perfume. It also has a very grassy side that reminds us of freshly cut grass. Insolence underlines Guerlain’s boldness and gives it a touch of modernity. Red fruits are also added to this mixture and are used for the first time at Guerlain. Here, the flavors are not whispered and the violet is even over-dosed. It is not at all treated half-heartedly and then reveals itself in a new light. That said, this is done with great brio and above all with class. Guerlain does too much and yet it gives an Insolence a sparkling side that suits it perfectly. Its heart note is rather scents of rose and orange blossom. Thus, it has a slight bitterness which contrasts with its very floral aspect. Finally, the base is somewhat balmy thanks to its Tonka flower, of which we find the powdery and almond note. This lingering odor is like a trademark, a true characteristic of the the base is somewhat balmy thanks to its Tonka flower, of which we find the powdery and almond note. This lingering odor is like a trademark, a true characteristic of the the base is somewhat balmy thanks to its Tonka flower, of which we find the powdery and almond note. This lingering odor is like a trademark, a true characteristic of theGuerlain house .

A bottle and a muse full of Insolence

On the bottle side, it was the artist Serge Mansau who dressed Insolence by creating a real sculpture. It is a spiral of stacked semicircles. This “spinning top” bottle is made completely transparent. He plays with the lights and gives off a feeling of purity. Like the fragrance, it is unique and affirms its personality. His key word: above all not to be like everyone else! It sublimates the fragrance it contains so that it reveals its pretty purple color. In addition, its design gives an impression of uncertain balance. Finally, it is like its smell, bordering on overdosing, but in reality, designed with extreme precision.

Finally, with regard to advertising, it is the actress Hilary Swank who was chosen to embody the Insolence of Guerlain. The actress fulfills her role to perfection. On the famous music Hysteria by Muse, it is hypnotic and transports us to a cosmos with the divine scent of violets. So, just like the beautiful actress, quickly grab this bottle of light and owe the most insolent of all women.

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