Gucci Bloom Profumo Di Fiori, the scent of a sunny garden


Gucci Bloom Profumo Di Fiori, the scent of a sunny garden
Gucci Bloom Profumo Di Fiori, the scent of a sunny garden

Gucci Bloom Profumo Di Fiori, journey to the heart of a solar and magical garden

In 2017, designer Alessandro Michele gave birth to his first feminine perfume: Gucci Bloom. Today, history is repeating itself and the Gucci brand invites us to discover a luminous garden, entirely dedicated to femininity, while being charged with dreaminess.

Its latest fragrance is called Gucci Bloom Profumo Di Fiori and comes in a more radiant yellow bottle. Infinitely floral, it is also accompanied by a puzzling advertisement. So, follow us and go together in his fantastic universe …

Discovering the dreamlike world of Gucci Bloom Profumo Di Fiori

Gucci Bloom Profumo Di Fiori is a one-of-a-kind fragrance, accompanied by a visionary advertising campaign. His images are shot in a dreamlike garden where magic seems to be born from all sides. On screen, this juice is staged by several muses. It brings together director and actress Anjelica Huston, songwriter and performer Florence Welch, actress and model Jodie Turner Smith, and designer Susie Cave. Together, they explore an imaginary garden. Here, the flowers seem to bloom and live their own life in a totally surreal atmosphere. Nature takes on the air of a psychedelic dream. The moment is suspended in time, for an advertising campaign imbued with magic. The Gucci Bloom Profumo Di Fiori perfume tells us the story of four women living in the garden of dreams. The message is this: live as you see fit to achieve happiness.

The smell of the garden of Gucci Bloom Profumo Di Fiori

Gucci Bloom Profumo Di Fiori’s garden was staged by perfumer Alberto Morillas. Here he tried to recreate the magic and power of barely blooming flowers. Thus, Gucci Bloom Profumo Di Fiori first deploys a scent of sambac jasmine, which is also found in its heart notes, through extracts of jasmine bud. The latter are still illuminated with exotic ylang-ylang, while gaining in femininity in contact with the tuberose. Gradually, woody tones are felt. Milky sandalwood is combined with iris butter, for a noble and solar finish. Finally, benzoin reinforces the resinous aspect of the whole, while marrying with the sensuality of musk.

The solar yellow bottle of Gucci Bloom Profumo Di Fiori

From then on, all that remains is to discover the bottle of this perfume. However, here too, the atmosphere is infinitely radiant. Gucci Bloom Profumo Di Fiori preserves the shape of its predecessors while offering a new yellow color. Completely lacquered, this bottle seems to be made of porcelain, the designer’s favorite material. Clean and minimalist, it consists of a thick rectangular block of glass, the label of which is bordered by a black border. Note also that the famous toile de Jouy “Herbarium” motif by Gucci is present inside and outside its cardboard packaging. Gucci Bloom Profumo Di Fiori comes in three versions of 30, 50 or 100 ml.

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