Keira Knightley, the timeless muse of Coco Mademoiselle
A true icon of feminine perfumery, the Coco Mademoiselle perfume has been delighting women since 2001. At the start of 2018, the house of Chanel has decided to write a new chapter in its history. This cult fragrance becomes more powerful and addicting than ever and takes the form of Coco Mademoiselle Eau de Parfum Intense. To accompany this launch, Chanel has also unveiled the first images of its advertising film and the brand is already announcing that Keira Knightley will once again be its muse. Between Chanel and the pretty brunette, it’s a story that lasts! Keira Knightley has been Coco Mademoiselle for exactly 10 years.
The new Coco Mademoiselle Eau de Parfum Intense
Created in 2001, the Coco Mademoiselle fragrance is famous for its combination of freshness and sensuality. It intertwines citrus and darker, racy patchouli. After 17 years of success, it became Coco Mademoiselle Eau de Parfum Intense but did not completely change. It simply offers us a more oriental and magnetic trail while retaining the DNA of the original Chanel fragrance.
Olivier Polge, official perfumer of the brand confides:
“I wanted to both stay close to the original formula, while giving it a new dimension. I wanted to increase the proportions of the patchouli fraction. To push it to the extreme. To deploy its power on the skin without distorting the freshness in mind ”.
The result is a fragrance very rich in patchouli and also based on warm Madagascan vanilla and a smoother tonka bean. The amber accord of Coco Mademoiselle Eau de Parfum Intense is also very captivating. Finally, for more femininity, the heart of Coco Mademoiselle Eau de Parfum Intense releases a delicate scent of rose and jasmine.
Keira Knightley lends her image to Coco Mademoiselle Eau de Parfum Intense
Between Keira Knightley and Chanel, the story therefore continues once again. The entire advertising film for Coco Mademoiselle Eau de Parfum Intense will be unveiled on February 26. We already know that Keira Knightley will play a woman at once mischievous, sassy, passionate and seductive. The British actress turns out to be particularly loyal to the brand, like most of the muses chosen by Chanel: Anna Mougla¬lis has been the face of Chanel for 15 years, Vanessa Para¬dis has passed on this role to her own daughter , Lily-Rose Depp.
With Keira Knightley it’s all about class and playfulness. We can’t wait to see what the heroine of Pride and Prejudices and Pirates of the Caribbean has in store for us in this brand new video campaign. Keira Knightley will be portrayed by Johan Renck. A little patience, you have only a little time left before you can grab this new intense and full-bodied juice …