The story of the Azzaro brand is first and foremost the story of a man, Loris Azzaro. In 1965, in Paris, he opened a small fashion workshop where he mainly made accessories. Faced with the success of this workshop, he opened a shop, rue du Faubourg St Honoré, in Paris. It was mainly actress Marisa Benson who propelled the brand to the forefront with a three-ring openwork dress, thus making the front pages of magazines. It was in 1978 that the brand unveiled “Azzaro”, its first male fragrance, which generated unparalleled success.
Azzaro pour Homme, the expression of virility in Loris Azzaro
It must be said, “Azzaro” is a scent of character. We immediately detect the Mediterranean charm of its creator. Aware of his charisma, “Azzaro” then appears as an essential weapon of seduction. The man “Azzaro” assumes his virility , and is even very proud of it. He defines himself as a “Latin Lover”. This is why the brand has chosen Enrique Iglesias as its muse, a man who could not be more virile… Thanks to his power with women, Enrique Iglesias will reinforce the ultra seductive image of the brand’s first male fragrance. Modern, elegant and very manly, the “Azzaro” fragrance is regularly at the top of men’s sales. Its explosive cocktail of luminous accords gives a significant advantage to great seducers …
Azzaro pour Homme, an authentic composition
“Azzaro” embodies the man in all that he has of sexiest. Its start is very original, because it combines notes of fennel and anise with the aromatic notes of lavender. The heart is both woody and spicy thanks to the presence of patchouli, sandalwood, vetiver, sandalwood and cardamom. All the freshness and energy of man are here at its peak. The base of “Azzaro” is warm and sensual, because it combines amber, sandalwood, white musks mixed with a leather accord. Its bottle is considered a great classic. A heavy and thick square glass, where the name “Azzaro” is silkscreened into the glass. The design of the bottle is signed Pierre Dinand. Its amber nectar suggests an ultra charming juice. The whole is surmounted by a black cabochon underlined by steel edges giving the whole a great elegance.
The brand’s first male fragrance, “Azzaro pour Homme” reveals the virility of the Mediterranean man, both sensual and seductive. The composition is daring for the time and the success is immediate. Over 30 years, “Azzaro” is still in the “ Top 10” of the best-selling men’s perfumes in the world.